Captain Hooper's Fish n' Chips

Packaging Design

My goal with the design of this take-out fish and chips logo and packaging  was to create cost-effective, minimal waste system that evoked the British tradition of newspaper-wrapped fish and chips by the sea.  The packaging consists of three elements: a brown paper bag, featuring the partially cut out Captain Hooper wheel logo; an assortment of newspaper-style wrapping papers, each color and style used to wrap a different type of fish; a series of stickers that correspond with the papers and clearly label the type of meal.