A modern podcast identity for Schneider Electric
Schneider Electric, a French-based global specialist in energy management and automation, approached Archetype in need of a bold visual brand their new smart buildings podcast.
Next Story Up is a casual, informative look at the latest in building automation, combining fun pop-culture analogies with insight from industry experts.
As the creative lead on the project, I strove to optimize Next Story Up‘s visual brand for success in the podcasting field while remaining a recognizable part of the Schneider Electric family. After extensive research into the podcasting space and careful consideration of the project objectives, we arrived upon an identity that is fun yet professional, trendy yet unmistakably Schneider.
The podcast art and supplemental branding appeals to the younger target demographic, communicates the show’s subject and tone, and helps position Next Story Up alongside popular podcast content of similar genres.
What started as an isolated branding request would later develop into three seasons of creative support for the podcast. Additional deliverables included an “audiogram” social media template, a website homepage mockup with custom episode thumbnails, and a season two teaser animation.
Agency: Archetype
Client: Schneider Electric
Design Lead: Sarah Dean
Project Lead: Katherine Boliek
Client Lead: Allie MacPherson
Copy Writer: Alison Shewchuk